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What Is a Trunk Show?
It’s a special event at which a wedding dress designer (or representative from the company) visits a bridal boutique on a set day with his or her entire line of new dresses. Brides schedule appointments to try on the dresses and meet with the designer.
Why Have Trunk Shows?
Since most bridal salons often only carry a few dresses from a select group of designers, trunk shows allow customers the opportunity to see and try on dresses that they wouldn’t ordinarily see at that store.
The bride benefits because she has the opportunity to talk to the actual designer or representative and to discuss the gowns and discuss with the bridal shop any alterations she may want to make. Designers benefit because they get to watch brides try on their gowns and listen to their comments. It’s a great opportunity for them to learn directly from the consumer what they’re doing right or wrong. The bridal salon benefits because it gets to show dresses that aren’t part of the regular stock.